Marketing tricks with color usage

Big-colors

The holiday’s are all associated with specific colors, themes and merchandise. These are all marketing gimmicks in order for retailers to sell more. Why do you have to wear red or green on Christmas, Orange and black on Halloween, Red and pink on Valentine’s Day and etc?

Some holidays were created by Hallmark in order to sell greeting cards. Like Father’s day, boss day, Mother’s day and … Now it is so part of our culture that if we don’t buy merchandise for these events, we will feel guilty and will seem like we are careless human beings. That is smart marketing my friends!

I believe we should buy things because we like them not because marketers make us think we need them! Girls don’t always have to be labeled by pink and boys by blue, poor green, yellow and purple.

I believe sport team colors, holidays and University mascots and colors are all methods of selling more merchandise.

Do you approve the way marketers control consumer’s wallets or you don’t mind?

MISCONCEPTIONS OF PHOTOSHOP- Can you just Photoshop it out?

 photoHere are some interesting stories I’ve heard and want to share with you. Please share your Photoshop horror stories with me!

Two Bitter Photoshop Stories:

  • Spent 3 hours Photo-shopping a dark blurry picture of Ex Boss’s baby in a messy kitchen background onto a white background, editing colors, removing shadows, drool and hair flyaway’s for his passport- result: “Never mind I guess I will have to take him to a photo studio after all…” Really? I already told you that before I slaved off knowing that the results will not be ‘Passport-friendly’. Sometimes you just need to do it so your boss won’t think you are unable or unwilling.
  • Client brought a printed image of two tango dancers in a street and wanted it to be to blown up into a 8f tx 5ft banner. I explained calmly and patiently why it won’t look good for ten minutes and asked for a better quality one, she looked extremely puzzled got mad at me and stormed out. 1. It wasn’t a digital file it was a faded print with water stains on it, creating a half watercolor effect  2. The photo was taken in direct sunlight, so half the picture was silhouette and half the image and background was blown out into white because of the light, making the figures half zombie half what-the-hell-is-that -glob? 3. The image was enlarged from a thumbnail, so it was already pixilated”. Need I say more?

Some Photoshop Facts and Tips:

  • “Photoshop” has the word “photo” in it so it is pixel based. Logos and text created in Photoshop will not look good when enlarged because they are not vector based. Want a logo? Use Illustrator.
  • Photoshop is not instant plastic surgery, but it helps a lot.
  • Photoshop is time consuming, so respect the editing time.
  • Photoshop has the power to make you look better or worse.
  • If a photo is not decent quality, there is a certain limit that Photoshop can improve it.
  • Photoshop is not magic but it is pretty awesome.
  • Don’t over edit photos into super perfect, specifically face wrinkles. Mellow out the wrinkles, if you remove them completely the person will look unnatural.
  • If a photo is shot right it will not need a lot of retouching just minor adjustments.
  • You can never stop improving your Photoshop skills. There is always more to learn.
  • Photoshop is fun and you can get very creative with it.
  • Always save your original file and your layered .PSD file.
  • Constantly save your work after you “Save as” by using Ctrl+s.

Ridiculous Photoshop requests and Sarcastic responses:

-He doesn’t like his glasses, can you Photoshop them off his face?

Um, I can spend an hour doing that, or he can take another picture without them so his face won’t look strange.

-Can you use the skinny filter and make me look 50 pounds thinner?

Sorry, there is no filter to shed pounds off, but I can spend hours fixing something you will still be unhappy with. Just embrace the way you look while posing better for the camera.

-Can you make my hair look straight?

Sorry, there is no flat iron feature, extreme free time or will for me to want to do that.

Freelancing is not free!

Freelance is not free

Freelance is not free

If you freelance you will know that it is truly stressful. The most obnoxious part of being a freelancer is that clients think it’s free! Even your friends do! Ok, so how am I suppossed to pay the bills? How would you like to work for free for a random stranger and MAYBE get paid IF they become successful or MAYBE get stock options if you work a significant amount..?!

Just because you chose the creative route to provide for yourself, it does not mean that you have to give unconditional freebies. If they have a tight budget that is not your problem, give a discount or do a trade but do not slave off because you are a very sweet person.

An exception is for it to be a gift to a friend or family member. For example, designing a couple’s wedding invitations instead of getting a blender from their registry.

It’s ridiculous how common these requests are becoming very ordinary for the average Joe. Someone I know (or knew), would just contact me when she wanted new Facebook profile pictures and I would take her portraits. But one day I was fed up and said I charge now and I can give you a friend and family discount. I haven’t seen her or heard from her in two in a half years!

If people genuinely love you and want you to succeed, they will make up for your time and efforts, not necessarily in a financial way. I assisted a Photographer friend’s photo shoot for a couple hours, in return I asked for free time at her studio as a trade. A win win for both!

I have made many free designs for non-profits and didn’t even get a thank you or credit for my work. My advice to you is making sure you get a tax write off from the organization or at least credit for your work to be used on your website and portfolio.

Learn from my mistakes, don’t make free designs for start-ups either – I never got a penny royalty from them even thought they sold a couple of my designs.

Life Facts

  1. Life isn’t fair, but it’s still good.

    2. When in doubt, just take the next small step.

    3. Life is too short – enjoy it.

    4. Your job won’t take care of you when you are sick. Your friends and family will.

    5. Pay off your credit cards every month.

    6. You don’t have to win every argument. Stay true to yourself.

    7. Cry with someone. It’s more healing than crying alone.

    8. It’s OK to get angry with God. He can take it.

    9. Save for retirement starting with your first paycheck.

    10. When it comes to chocolate, resistance is futile.

    11. Make peace with your past so it won’t screw up the present.

    12. It’s OK to let your children see you cry.

    13. Don’t compare your life to others. You have no idea what their journey is all about.

    14. If a relationship has to be a secret, you shouldn’t be in it.

    15. Everything can change in the blink of an eye, but don’t worry, God never blinks.

    16.. Take a deep breath. It calms the mind.

    17. Get rid of anything that isn’t useful. Clutter weighs you down in many ways.

    18. Whatever doesn’t kill you really does make you stronger.

    19.. It’s never too late to be happy. But it’s all up to you and no one else.

    20. When it comes to going after what you love in life, don’t take no for an answer.

    21. Burn the candles, use the nice sheets, wear the fancy lingerie. Don’t save it for a special occasion. Today is special.

    22. Over prepare, and then go with the flow.

    23. Be eccentric now. Don’t wait for old age to wear purple.

    24. The most important organ is the brain.

    25. No one is in charge of your happiness but you.

    26. Frame every so-called disaster with these words ‘In five years, will this matter?’

    27. Always choose life.

    28. Forgive

    29. What other people think of you is none of your business.

    30. Time heals almost everything. Give time time.

    31. However good or bad a situation is, it will change.

    32. Don’t take yourself so seriously. No one else does.

    33. Believe in miracles.

    34. God loves you because of who God is, not because of anything you did or didn’t do.

    35. Don’t audit life. Show up and make the most of it now.

    36. Growing old beats the alternative of dying young.

    37. Your children get only one childhood.

    38. All that truly matters in the end is that you loved.

    39. Get outside every day. Miracles are waiting everywhere.

    40. If we all threw our problems in a pile and saw everyone else’s, we’d grab ours back.

    41. Envy is a waste of time. Accept what you already have, not what you need

    42. The best is yet to come…

    43. No matter how you feel, get up, dress up and show up.

    44. Yield.

    45. Life isn’t tied with a bow, but it’s still a gift.”

Candy Centerpieces for any occasion

Centerpieces don’t necessarily need to me made out of flowers or candles. With candy, glue, vases or flowerpots and a little ribbon you can create beautiful designs. I found these online, so I don’t know who to give credit to! These center pieces are good for weddings, parties, birthdays, indoor and outdoor events, and a kitchen accessory.

For creating this design you will need a flower sponge ball, stick, ribbon, gum-balls, glue, bucket and paper.You can bunch up the paper in the bucket and insert a stick in the center. Bit by bit you glue on the candy on the sponge ball and let it dry, when you are almost done, insert the ball on the stick and add the remaining candy.

13diygumballtopiary

 

You can use a donut flower sponge for this design. Glue on two rows of Ferrero Rocher chocolates and in the center you can either stick the flower stems in the sponge or just keep them in a cup of water.

(you will need a flower donut sponge, wrapped candy or chocolate,  glue, flowers and a cup)4564373377This centerpiece is similar to the first, with a different choice of candy and hand painted flower pots. Matching ribbon is an adorable touch. You can use seasonal candy, peppermints, toffees or etc.

candy_trees

 

How cute and colorful is this centerpiece?! Again just bunch up some paper and if you prefer, you van put a flower sponge under it all. Stick the lollipops and add some Jellybeans, M&M’s or whatever you have.

(you will need paper, candy, flower pot, lollipops)candy-centerpiece

Color Vocabulary

Color vocabulary
colourwheel01

There has been a tremendous amount of research on how color affects human beings. Color affects us emotionally, with different colors evoking different emotions so it is wise to know the psychology of color in advertising and design in order to obtain the results we want.

HUE_GRADATION.ai-01The vocabulary of color includes:


Hue:
 refers to the names of the primary colors, red, green and blue.

Value: lightness and darkness of the color – the amount of white or black added.

Intensity: the purity or saturation of the color

Monochromatic color: use of one color where only the value of the color changes

Analogous colors: colors that are adjacent to each other on the color wheel,e.g. yellow and green

Analogous colors next to each other on the color wheel “get along” and are referred to as being harmonious. Analogous colors are often used in visual design and have a soothing affect.

analogous colors

Complementary colors: colors opposite to each other on the color wheel, e.g. Blue-violet and yellow, represent colors positioned across from each other on the color wheel. Complimentary colors exhibit more contrast when positioned adjacent to each other -for example yellow appears more intense when positioned on or beside blue or violet

Warm colors include: yellows, red and orange we associate these with blood, sun and fire.

monochromatic

Cool colors include: violet, blue and green because of our association with snow and ice.

The strongest compositions are created by complementary colors. For example the Los Angeles Lakers: Yellow and purple. The Florida Gators: Orange and blue and etc.monochromatic-2warmcool

 

 

I am a Graphic designer. So what do you do? websites?

enhanced-buzz-9307-1375283008-17When asked: “what do you do?” I say “I am a Graphic designer.” Most of the times people have no idea what it means and pretend they do or they respond: “oh cool, so you do the websites…?!”

Um no, I don’t do the websites,the web designers do the websites, I do the artwork for the websites. I do not code. I am proficient in 6 softwares and don’t have the bonus skills of coding in 4 different coding softwares like some rare species out there.

I have noticed some employers post job descriptions that have nothing to do with what the job title. They want a receptionist/ graphic designer or  a graphic designer/ web designer…

Yes employers have become very stingy to pay you what you are worth and unfortunately there are a lot of desperate college students that will accept the minimum wage pay.

So so sorry to break it to you if you have a B of A and years of experience with no connections and a great portfolio, because 280 people have applied to the same job you have applied to and the HR lady’s neighbor’s boyfriend will get the job because it’s unfair and you don’t do websites.

Sorry