The new logo, however, will not be released on production car until 2015, a company rep said, adding that reactions to the older logo – especially from consumers under 50 – were almost universally negative. Why? I don’t know. I personally liked the wreath.
If you check out the logos throughout the years, Cadillac has had multiple logo makeovers. Sometimes it’s to keep up with the modern generation’s taste. They believe the new logo matches their new car designs more. Which tend to be sleeker and simplified looking.
For some; especially the older loyal generation of Cadillac buyers, the logo represents history and class. I believe changing it would leave a negative impact on them. Older people are not fans of change.
So many signs and ads would need to change because of this make over, and on top of that, good luck with familiarizing people with the change.
My question is, are they losing younger customers because of the crested Cadillac logo or would they lose loyal customers in the future because of the new logo makeover? Do you think in this case change is good?