The customers should be the main focus of every business. In order to have a successful business focus on what the customer wants, not what is most convenient for you as a business owner.
It’s Easier to see what a customer needs and providing a solution instead of making a product that they may not care for and trying to sell it.
When marketing a product you need to figure out the 4 P’s:
- Product (can be a service, item or idea)
- Price (can be above, bellow or at market level)